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I’d say that this is one of IoT classics: simple and effective improvement of a day to day life process. Moocall team found out that there’s a high mortality rate during the calving process, so they came up wit the solution – Moocall calving sensor.  The device measures the tail movement to predict the onset of calving and trigger an alert on time. They built a sustainable business that is covering all the elements needed for customer satisfaction (reliable product, easy to use management dashboard and application, online store, online instructions and best practices, customer support, benefit analysis). This also gave them a chance for further innovations development – BREEDMANAGER  and HEAT.